Displaying your creative works in a physical retail store is great to attract buyers and art collectors, but having your works in an online gallery is a better way to exhibit them as the benefits are more.
But there are some downsides to displaying your works online, hence the reason we deem it fit to write about the Pros and Cons of having your Artworks online.
Often times, artists and crafts men work as a single unit in a secluded environment in a bid to reach the innermost depth of their creativity, but when the job is done, how do customers reach you and your artwork? How do they get to see your product from miles away if they can’t be at your location? The best way your work of art reaches its right potential is when you share it with the world digitally. And here are the Pros;
- You’ll reach a wider & Global audience as you gain more exposure.
With a growing number of internet users, art enthusiasts are readily getting more involved with online purchases & research rather than go through the stress of visiting you physically. and every one with internet access can view your works from the comfort of their gadgets in just one click and at any time of the day.
- You get more opportunities to network with similar businesses & enthusiasts.
Having your art and creative works online gives you the right exposure to networking opportunities. Several companies who are into promoting Nigerian local art and crafts will have the opportunity to recognize your brand as well other creative businesses. Group events are organized where artists and creative businesses meet to learn, network and explore arts, hence your brand can easily be involved when online.
- You record more Sales.
Several sales method such as Online Shop, Online Exhibition, Auctions and Online promos are sure ways to help promote sales. You can operate your business from Lagos and have customers purchase from Kaduna through these online channels. With online auctioning, people could be willing to pay for your creative works through bidding. Online Art Shops such as CraftsVillage™ MarketHUB gives you the opportunity to own your own online store, upload your creative items while buyers can purchase from anywhere around the country with delivery done to their doorsteps. This becomes good business for you as it promotes sales even while you sleep.
- Saves you cost of Set-up and Operations.
You don’t need to rent high street premises, pay shop assistants or answer a lot of pre-sales queries. This saves you a lot thereby giving you the advantage to concentrate on production and creativity.
- Competing with larger businesses by being able to open 24 hours a day, seven days a week.
No more restrictions as to which brand is bigger. With your Art & Creative works online, you are open for business 24/7, thereby allowing potential customers reach your products and services equally as other brands.
- Being able to receive payment more quickly from online transactions.
With the advancement of technology, having your artworks online give you the opportunity to make fast sales, receive payment more quickly and seamlessly using online transactions. You don’t have to wait for clients to visit you to bring cash. They have seen your work online and transaction can go through easily.
- Customers choice to ‘See before Buying’.
Many consumers still prefer visiting brick and mortar shops because of their personal touch and the relationship customers get to develop with a retail location. Additionally, many customers want to experience the product before purchase, especially when it comes to clothing, but online selling eliminates that luxury.
- Customers inability to detect scammers
Consumers fear their inability to identify scams and scammers, meaning that selling and displaying your artworks online has to come with an extra assurance and verification for most consumers to trust you enough to buy from you. That is why building your profile online is essential to the growth of your creative businesses.
In the creative world, plagiarism is one issue that is yet to be tackled. This is the practice of taking someone else’s work or ideas and passing them off as one’s own. Having your artworks online exposes them to customers as well as copying/theft. So creative business owners are subject to having their original ideas out in the open air for copy or theft.
Crafts Village Business HUB is designed to cater for and give voices to artisans and craftsmen in the world of Internet by reaching a growing number of internet users with their arts and crafts products, services and supplies. It not only provides consumers or art enthusiasts a convenient platform to shop their favourite Arts, Crafts, Afrocentric Fashion, Home & Office Interior Decors and several other Artistic Products/Services; it also provides Artists and Crafts Men the advantage of being open for business 24/7 as well as shop for tools and supplies needed to carry out their various artworks, a local directory to promote arts & crafts businesses and a teaching school which offers facilities for vocational skills training and other art related events. This clearly makes Crafts Village different from all other E-commerce websites/Online Mall in Nigeria. Register with us today and have your business reach its global audience.
To get started, you’ll need to do the following;
- Click on the “Padlock” icon above.
- Register using your email address & password at no cost
- Verify your email through a link sent to the email address provided
- Return to the site and login using your email and password used during registration
- Complete your profile
- Click on the “Add Business” above
- Select your preferred package and proceed with listing your business
You will require the following to successfully list your business on Crafts Village HUB
- Your business name
- Business Description (200 words or more)
- Address, Location, Phone Number, Email & Website Address (if available)
- Social media links (Facebook, twitter, instagram, linkedin)
- Five or more high-resolution photos of your artworks
And your business will be listed once all details are set.
To register, kindly click HERE & start submitting your artworks.